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Sam’s Product Playground, Where Problem Solves!
Case Studies

SnappFood
Designing a New Revenue Model, Auction (2022)
SnappFood’s vendor promotion service, similar to UberEats, prioritizes vendors at the top of the list. Vendors compete for ad packages created by the system. However, issues like missing purchase windows, unsold packages, and restricted neighborhood access are causing dissatisfaction.
#ux #user_research #e-commerce #food #app

SnappFood
Redesigning Discount Creation Process in Vendor Management System (2022)
SnappFood enables vendors to attract customers with discounts, but the current creation process is chaotic and outdated. Discount feature hasn’t evolved with the company’s growth, leading to underutilization by vendors. SnappFood plans to enhance the discount feature to increase vendor engagement.
#ux #user_research #e-commerce #food #app

Tandem (Concept)
Optimizing Tandem Pro for Enhanced Subscription Growth
My primary objective was to discover innovative and effective strategies to increase the number of users who subscribe to the app. By doing so, I aim to expand the user base and enhance the overall user experience.
#ux #growth #subscription_app
Other Projects
Note: These projects don’t have a case study, but they all went through the full design process, from research to design.

Happy Ridecare
Happy, a Ridesharing App (2020)
Happy provides safe and reliable transportation and childcare services for children.
#ux #user_research #ride-sharing #app

Digikala
DigikalaJet Redesign, Aligning with New Business Objectives (2023)
DigikalaJet is a subdivision of Digikala, the largest marketplace in Iran and the Middle East, boasting over 41 million monthly active users. Serving as a platform for grocery, protein and more.
#ux #redesign #e-commerce #grocery #app