About the Project
DigikalaJet is a subdivision of Digikala, the largest marketplace in Iran and the Middle East, boasting over 41 million monthly active users. Serving as a platform for grocery, protein, fruit, bakery, and pastry stores, DigikalaJet provides a quick and convenient online shopping experience from local stores.
Date
My Role
Industry
Website
Summer 2023
Product Designer
#E-Commerce #Q-Commerce #Grocery
Digikala.com
Digikalajet.com
Objective
In the initial stages of designing and developing DigikalaJet, the business chose to segregate this product from Digikala’s entire product line and create a completely standalone product. However, after approximately two years, they realized that by creating a super application for Digikala and providing a seamless experience for all Digikala Group customers, they could enhance user experience and brand awareness for newer business lines like DigikalaJet.
Hence, we initiated a significant project to redesign DigikalaJet based on Digikala’s Design System, “Cube”, to achieve these new objectives:
- Provide a seamless user experience for all Digikala Group customers
- Increase brand awareness by developing a super application
Home Page
Checkout
Order List & Follow-up
